Results that speak for themselves.

Challenge

A premium ambient food brand was 90 days from insolvency — declining retail listings, a broken supply chain and a leadership team in crisis.

Approach

We embedded a turnaround director within 48 hours. Stabilised cash flow, renegotiated supplier terms and rebuilt the retail ranging story. Identified a strategic acquirer within six months.

Outcome

Business sold as a going concern. 85 jobs saved. Brand relaunched under new ownership.

Challenge

A fast-growing supplements brand had hit a ceiling on DTC growth. Rising CAC, poor retention and a product range that wasn't converting.

Approach

Rebuilt the subscription model, rationalised the product range to hero SKUs and redesigned the customer journey. Introduced a loyalty programme and referral mechanic.

Outcome

DTC revenue grew 3x in 18 months. Subscription retention improved from 42% to 71%. Brand subsequently raised a Series A.

Challenge

A health and lifestyle brand had strong brand equity but a stagnant product range. Buyers were asking for innovation — and the internal team lacked the NPD capability to deliver.

Approach

Led the full NPD process from consumer insight through to launch. Identified three white space opportunities, developed formulations, managed regulatory compliance and built the retail sell-in story.

Outcome

14 new SKUs listed across Tesco, Sainsbury's, Holland & Barrett and Boots within 12 months of project start.

Challenge

A founder-led food brand had strong traction but a weak investment narrative. Previous fundraising attempts had stalled at due diligence.

Approach

Rebuilt the financial model, tightened the investment thesis and developed a compelling investor deck. Ran a structured process with 40+ investors, shortlisting to 8 for final meetings.

Outcome

£4.5M raised from a leading consumer-focused VC. Deal closed in 14 weeks from mandate.