We Build FMCGBrands That Win
Specialist consultancy for e-commerce and FMCG brands — whether you're fighting to survive or ready to scale.
Two types of brand. One level of commitment.
Brands under pressure
You're losing listings, burning cash or facing a leadership crisis. You need someone who has been here before and knows exactly what to do — fast. We stabilise, restructure and rebuild.
Brands ready to scale
You've found product-market fit and the numbers are moving. Now you need the strategy, structure and capital to go further — without losing what made you good. We accelerate.
Six disciplines. One relentless focus on results.
Turnaround & Recovery
We stabilise struggling businesses fast — cutting through complexity to restore performance and rebuild momentum.
Growth
Accelerating revenue, market share and brand equity for brands ready to scale.
New Product Development
From insight to shelf — we build products that consumers want and retailers list.
Fundraising
Connecting ambitious brands with the right capital at the right time.
Strategy
Clear-eyed strategic direction that cuts through noise and drives decisive action.
Culture
Building the people, values and operating rhythms that sustain long-term performance.
Deep sector expertise. No generalists.
Every engagement is led by practitioners who have built, scaled and transformed brands in these categories — not consultants who studied them.
We've been in the room where it happens.
Vast experience
Decades of combined leadership across FMCG — from challenger start-ups to global category leaders.
Sector-specific
We only work in food, supplements, health and lifestyle. No diluted generalist advice — ever.
Hands-on
We work alongside your team, not above them. Embedded, accountable and outcome-focused.
Results-driven
Our measure of success is yours. Revenue growth, successful exits, products launched, capital raised.
Ready to accelerate?
Facing a crisis or chasing growth — we've helped brands in both situations. Tell us where you are.